‘Fashion’s Digital Body: Clothing, Embodiment and Interactivity in New Fashion Media’, in Fashion Media: Past and Present

The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field.

Chapters written by international scholars cover topics including historic magazine cultures, contemporary digital innovations, art and film, exploring themes such as gender, ethnicity, design, taste and authorship.

Over the past decade, the dissemination of fashion has grown to encompass much more than still photographs: it now includes films, podcasts, websites, sound works, online magazines, and other forms, all increasingly articulated around virtual bodies and located in virtual spaces. We can now try on clothes and discover the latest fashions online, interact with models in remote settings, and style our outfits on a smart phone. So-called ‘fashion interactives’ – digital content which users can select and control via a computer interface – now seem poised to supersede the still photograph as fashion’s key media form.

In fact all visual media are interactive to some extent, in that they involve certain, often medium-specific, bodily actions and disciplines. Though computation has been thought of predominately as a representational medium, human-computer interaction assumes and requires an embodied user. ‘Fashion’s Digital Body’ examines the way that the relationship between representation and embodied action is played out in a number of recent fashion interactives.

Hard/Softcover: 256 pages
Publisher: Bloomsbury Academic
(21 Nov. 2013)
Language: English
ISBN-10: 0857853074
ISBN-13: 978-0857853073